Notion templates are a natural first digital product for people who already organize their lives in Notion. You build something useful for yourself, clean it up, and other people pay to skip the setup. The bigger question is where to sell it. Notion’s own Marketplace now handles payments for approved creators, and storefronts like Gumroad remain an option.
Both can work. They suit different stages, and the details matter. Everything below comes from official help pages read in October 2026; fees and rules change, so check them again before you list.
How a Notion Template Is Delivered
Whichever store you use, the product itself is a Notion page. According to Notion’s help article on selling templates, you publish the page as a Notion Site with “Duplicate as template” turned on. Buyers then duplicate it into their own workspace. That means there is no file to send, but it also means the link is the product, so treat it carefully.
Option 1: Selling Directly on Notion Marketplace
Getting In
You start by creating a creator profile, which is separate from your personal Notion profile. To sell directly, Notion says you apply through the “Sell templates with Notion” section in Settings, join a waitlist, get approved by the Notion team and connect a Stripe account. Approval for payments can take a few months, and Notion can approve or reject applications at its discretion. Only creators in eligible countries can sell directly. Each template is also reviewed before it appears.
Fees and Payouts
As of October 2026, Notion’s help page lists:
- An 8% + $0.40 fee per transaction. Notion is the merchant of record and handles sales tax and VAT; you remain responsible for income tax on your earnings.
- An extra 1% foreign exchange fee on payouts for creators outside the US.
- Sales in US dollars, paid out through Stripe every other Thursday, with a $20 minimum balance and a 14-day hold before funds become eligible.
- Possible extra fees on refunds or chargebacks.
On a $20 template, the listed fee works out to $2.00, leaving about $18 before income tax. Results vary widely, and a new template may sell few copies at first.
Refunds and Protection
Buyers can request a refund within 14 days, and Notion removes their copies and edits when it’s processed. The amount comes out of your Stripe balance, which can go negative. One useful feature: templates sold through Notion can use access locking, which stops buyers from moving the template or copying its sections into another workspace.
Free Listings and Outside Links
You don’t have to be approved to appear on the Marketplace. Notion says you can list a template for free, and creators who can’t sell directly can still list paid templates that link out to a third-party checkout.
Option 2: Selling Through Your Own Storefront
The other route is to sell on a general storefront such as Gumroad and deliver the duplicate link inside the product content. As of October 2026, Gumroad’s fees page lists 10% + $0.50 per sale on its website plus card processing of 2.9% + $0.30, with no monthly fee, and a flat 30% for sales that come through its Discover marketplace. On a $20 direct sale paid by card, that is about $3.38 in fees.
What you gain is control and speed: no waitlist, your own product page, your customer list, and the option to bundle the template with a guide, video or printable. What you give up is Notion’s built-in audience and its access locking. A shared duplicate link can be passed around, which is a risk to weigh when you set your price.
One Template, Two Stores? Read the Fine Print
If you list on both, Notion’s help page notes that once a paid template is approved, its Notion Site link redirects to the Marketplace checkout. To keep selling elsewhere, you need a separate copy of the template with its own link. Keep a simple note of which copy goes with which store so updates don’t get mixed up.
Which Fits Your First Template?
Some plain rules of thumb:
- If you want to start this month and already have a small audience or email list, a storefront is the faster path.
- If your template solves a common problem and you want a chance at discovery from people already browsing for templates, apply to the Marketplace early, since approval can take months.
- If you’re not sure anyone wants it yet, list a free version on the Marketplace or give it to your list and see who duplicates it before charging.
None of these choices is permanent. You can start in one place and add the other once you know the template is useful to people.
Do This Today
Open the Notion page you’d sell first and write a one-paragraph “Start here” block at the top: what the template is for, the first three things to click, and how to make it their own. That block works in either store and makes the template easier to judge.
More on Totally Relentless
- How to Validate a Digital Product Idea Before You Build It
- What It Actually Costs to Start an Online Business on the Side
